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About us


About Agent Provocateur

London’s Soho has long been the beating heart of the city’s counterculture. It was here, in 1994, that Agent Provocateur threw open the doors of its very first boutique. Instantly different, daring, and irreverent, the brand carved out its now-notorious fearlessly feminine narrative.

Today, we’re a global company staying true to our roots. Exceptional design, a commitment to creativity, and a desire to be different at every opportunity are at the heart of what we do.